What is a brand film?

A brand film is a longer-form video that aims to engage the audience through entertainment, emotion, and narrative to build long-term value in a brand rather than make a sale. They carry the additional purpose of raising awareness, educating an audience, motivating staff, or improving affinity with a particular brand.

How does a brand film differ from a commercial?

A brand film focuses on shifting opinions about a brand as a whole rather than trying to make an individual sale. Conductor uses brand films to explore aspects of a brand that help audiences connect with it on a deeper level.

What makes a brand film successful?

A successful brand film is able to shift mindsets about a brand, leading to a more positive outlook through an emotional connection. If the film gives the audience an experience worth having, then it’s more likely to improve their opinion of the brand the film is about.

Does Conductor make one-off branded content or branded series?

Conductor creates one-off brand films as well as series. Brand film series are more effective as they allow us to explore more aspects of a brand and connect with a variety of customers in different ways.

What is a brand film?

A brand film is a longer-form video that aims to engage the audience through entertainment, emotion, and narrative to build long-term value in a brand rather than make a sale. They carry the additional purpose of raising awareness, educating an audience, motivating staff, or improving affinity with a particular brand.

How does a brand film differ from a commercial?

A brand film focuses on shifting opinions about a brand as a whole rather than trying to make an individual sale. Conductor uses brand films to explore aspects of a brand that help audiences connect with it on a deeper level.

What makes a brand film successful?

A successful brand film is able to shift mindsets about a brand, leading to a more positive outlook through an emotional connection. If the film gives the audience an experience worth having, then it's more likely to improve their opinion of the brand the film is about.

Does Conductor make one-off branded content or branded series?

Conductor creates one-off brand films as well as series. Brand film series are more effective as they allow us to explore more aspects of a brand and connect with a variety of customers in different ways.

What we do

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DEVELOPMENT

PRODUCTION

POST/VFX

Transform Entertainment into Engagement with Brand Films

Your brand is fighting for attention, loyalty, credibility, and engagement—and brand films can help you build all four. Where commercials carry the goal of selling, brand films go beyond the role of traditional advertising to increase awareness, educate your audience, rally staff, solidify brand loyalty, and create an affinity where none existed before. They are brand storytelling in its most powerful and emotional form.

Conductor believes that a successful brand film moves audiences to action through an emotional connection that builds lasting, long-term value in your brand. We craft our narratives around common themes and ideas that are at the core of every human experience. Your brand serves as the bridge—tying a universal truth to a specific point of view: yours. The result is an authentic film that shapes the way consumers view your brand in a way that lasts for years to come.

We’ve seen that the most successful brands understand the importance of building an arsenal of story based content to earn attention rather than merely disrupting it. We create brand films like documentaries and educational content with original narratives for distribution on major platforms to do two things at once—drive consumer awareness and become brand assets with a monetization all their own.

Brand films are not about selling a product; they are about shaping perception through shared beliefs and keeping more eyeballs on value-based content that ties back to your brand. They’re the bedrock on which great brands are built. When you’re ready to build something that lasts, our team is ready to help.

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How We Bring a Brand to Life

A great brand film is able to build credibility and engage audiences through spectacle and entertainment—advertising your brand without feeling like advertising. It should give the audience a great experience worth having, build an emotional connection, and tap into something deeper. Something human.

Successful brand films and branded entertainment separate the established, quality brands from the pack and build lasting audiences who spread positive word of mouth.

Conductor approaches branded content as an opportunity to have some fun and dig deeper into a subject that can’t be covered in a commercial. We start by studying the objective, brand information, the audience, and any other available resources before working on a concept. From there, we develop a script that aims to keep attention on the brand’s essence, not on the sell.

Through branded content, we aim to create something memorable that lasts beyond its timestamps and sticks with an audience long-term through shared values and experience.

After all, a great film can build a world that an audience desires to be a part of.

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MasterClass: An Ongoing Lesson in Successful Branded Content

Where a single brand film can change minds, a series can shift mindsets and drive behaviors. Through our partnership with MasterClass, Conductor produced a series of films that showcased true masters at work.

Through this series, we were able to reinforce MasterClass’s position as the premier online course offering where consumers can truly learn from the best of the best. Each video covered a single individual sharing their craft, and as a series, we were able to expand on the diverse course lineup MasterClass provides.