Own the Airwaves with Commercial Video Production from Conductor
Conductor’s team of expert creatives and producers can help your brand stand out with high-quality commercial and broadcast video that commands the screen, no matter where it is.
WHAT WE MAKE
Conductor produces broadcast quality commercials designed to get noticed, command attention, and engage with audiences on an emotional level. Our team excels at getting to know your brand and recommending the type of video that achieves your specific performance goals. We are capable of producing commercial videos for every funnel position, including:
Brand Spots
Our team helps brands build long-term value with powerful brand spots that shape perception and connect with audiences. Brand films allow us to utilize our expert storytelling capabilities to craft a professionally produced commercial video that presents your brand in an authentic way that audiences gravitate toward. Rather than selling a product, we use brand spots to build a lasting foundation that your brand can build upon for years to come.
Testimonial Spots
Testimonial videos use the power of influencer culture to build trust in a product or brand with real humans talking about a product. Conductor coordinates with a brand’s real customers or contracts with paid talent to shoot testimonial videos that can be used across channels. These commercial videos are especially effective in spaces where fake, or scam content is prevalent—using real customers with believable experiences to cut through the clutter and connect with audiences in a credible and interesting way.
Product Video
Whether accompanying a new product launch or drawing attention to an existing item, product videos are built to convert. Conductor produces detail-oriented product videos that remove customer hurdles by clearly showing the features that make your product stand out. We can produce a single compelling commercial video spot or a series of videos that cover your product’s unique value proposition in a way that consumers understand and trust.
TV and Streaming Videos
Television and OTT commercials present an opportunity to advertise to a captive audience. Conductor focuses on eye-catching commercial videos that hold attention and keep customers engaged throughout the entire commercial break. Our team understands the unique needs of each platform and how to maximize your brand’s impact so you can drive the desired action no matter where customers are connecting with your commercial spots.
Social and Digital Ads
Social videos have one goal: to stop the scroll. Our team is constantly updating their knowledge of social and digital video trends in order to understand what attracts audiences and drives them to action. Conductor produces high-quality commercial videos to help your brand command attention in a notoriously difficult space and build a powerful digital presence.
Short Attention Spans Require Attention Grabbing Broadcast Video
Conductor’s team knows that powerful commercial video grabs attention and engages audiences in mere seconds. We build top-of-funnel brand awareness, direct response, and hybrid campaigns designed to help your brand stand out on every platform—capturing more eyes and converting more customers. Consumers are wary of video content that feels cheap or insincere, which is why our team specializes in broadcast quality video that caters to individual platforms to maximize quality and success. No matter where your brand shows up, we’ll make sure to provide high-quality commercial video spots that establish you as a trustworthy name.
Television
Tried and true, TV commercials provide your brand with mass reach, and when paired with broadcast quality production value from Conductor, a level of trust that digital ads often lack. Our team excels in helping your brand stand out with commercial video production that reinforces your prestige while helping you connect with the broad audience composition that television campaigns can reach. From strategy to post-production we’ll fine tune your project to reach your television performance goals.
Streaming Platforms
Also known as over-the-top (OTT) media, commercial videos for streaming platforms have an opportunity to use improved targeting to connect with your ideal audience. Broadcast video on streaming services typically reaches a younger audience, requiring expert creative and production partners like Conductor to help your brand maximize its potential. Our team can help your brand take advantage of the unique benefits of streaming video in order to not only reach consumers but more accurately measure attribution and return on investment.
Digital and Social Platforms
These highly targetable platforms offer your brand an opportunity to use commercial video to build community and increase engagement. Our team melds broadcast quality production values with a deep understanding of the platforms and audiences in order to create videos that present your brand in an authentic way that allow your campaign to extend its reach organically. Rather than repurpose television spots, we generate native content that outperforms recycled spots and is designed to attract attention connect with audiences at every stage of the funnel.
Rather than choose a specific platform, our team often recommends producing commercial video for multiple platforms to extend your brand’s reach and maximize performance. We can work with your brand to understand your goals and propose which platforms will help you achieve the results you’re looking for.
SNAPPY SUB HEADER
Conductor uses a unique integrated structure that allows us to handle every aspect of your commercial video production in-house. This allows us to provide broadcast-quality production without the need for the overhead that a traditional agency incurs. You’ll have one point of contact for every aspect of the process, and one partner to bring your project to life. Commercial video projects typically include:
Planning and Creative Development
Our team takes the time to get to know every brand and what makes them unique. We’ll align with your goals and identify the right platforms and formats for your commercial video. We produce brand video, product spots, TV and OTT, social and digital videos for television, CTV, and digital platforms.
We create high-performance commercial campaigns with broadcast-grade video designed to connect with customers at every stage of the funnel.
Scheduling and Production
Once we have a creative direction, we’ll establish a project overview and timeline for your commercial video including projected costs. Our team will handle the coordination and planning with production crews, shooting locations, and support staff to ensure your shoot goes smoothly and produces broadcast-quality footage.
Post-Production and Delivery
Post production, including editing, visual effects, and motion graphics takes place in-house to ensure your commercial video reaches your target audience and performs across every designated platform.
The Partnership
30K
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+27%
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15M
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SNAPPY SUB HEADER
Client
Adore Me and Conductor initially partnered to produce a number of national broadcast and digital campaigns before pivoting to remote influencer and UGC-style content during the pandemic. Despite this pivot, the creative quality and performance endured, becoming the highest-performing TV creative in the company’s history. These campaigns helped drive sustained growth that eventually led to a $400 million acquisition by Victoria’s Secret.
SNAPPY SUB HEADER
Client
Conductor collaborated closely with L.L. Bean’s internal creative team to transform a simple customer story into an award-winning multi-platform commercial video campaign. The broadcast-quality assets optimized for digital platforms became L.L. Bean’s performing digital advertisement ever. The spot achieved a 99% awareness index and ranked #4 globally out of 13,000+ commercials in Kantar’s 2023 Creative Effectiveness Awards.
Frequently asked questions
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Email Us: makeit@helloconductor.com
Call Us: 617-262-1400