Brands rely on performance creative to drive immediate sales, testing and iterating creative executions across paid-social and digital platforms to create data-driven collateral that shows a direct link between the ad and the sale. Conductor’s team of expert brand and performance specialists can help navigate the numbers to ensure your direct response digital video campaign hits the performance goals you’ve set out to achieve. We connect our work to real numbers and results so we can tweak and iterate until we see results.
Modern digital advertising platforms allow an unparalleled level of targeting and tracking for direct response creative, allowing brands to accurately follow the performance of their creative. Conductor works with our clients to test concepts and execution across various stages of the creative and production process to ensure your budget is being used to create high-performance creative that sticks the landing.
We routinely test scripts, storyboards, animatics, and AI-generated creative for our brands and agencies using a series of trusted third-party validation platforms.
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Cost-effective simulated testing platforms allow us to obtain actionable insights before the expensive production process begins. From there, our team iterates on the creative executions with our clients and performs additional rounds of testing to increase confidence in the creative direction. This testing process reduces a client’s creative risk and allows more informed creative decision-making so we can move into production with greater confidence.
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Social engagement and live testing platforms allow clients to run early versions of creative by real audiences to receive valuable real-world feedback. Our team will then use this feedback to iterate on the creative execution with our client and make changes in order to improve performance. While this approach obtains live feedback, budget and timing constraints often require lower-cost versions of the creative to be used for testing, limiting the accuracy of the feedback.
No matter how clients choose to test their creative, Conductor is confident in our ability to hone and refine the execution of your direct response campaigns to meet metrics without sacrificing brand equity. Performance creative is a powerful tool for brands to move the needle, and the accuracy of testing ensures that ideas and direction can be validated before the production process begins—allowing clients to make smarter creative decisions without compromising the integrity of the final work.
We approach performance creative from a holistic angle—ensuring short-term gains don’t detract from your brand’s long-term value. Our team uses the same data-first approach to developing performance creative without compromising the quality of the work or ignoring the impact on that brand identity you’ve spent years building.
Lasting brand power comes from credible companies with a story to tell and strong brand principles. Our work helps clients share their story in an engaging way that customers resonate with on an emotional level. While these results are harder to quantify, we’ve seen time and time again how a strong brand identity can help a brand become a lasting household name.
Where others may treat performance creative and brand content as separate disciplines, our team has found that both become stronger when they support each other. You’ll get the same measurable direct response results that tie your ad effectiveness directly to revenue and budget, while retaining the production values and qualities that made your brand popular in the first place.
Our team was built to bridge this common gap and help your brand build a more successful performance creative campaign that serves you now and in the future.
The popularity of digital content is no mystery—data-driven performance creative provides a foundation for performance across additional platforms and a chance to iterate and hone strategies to maximize creative impact. Conductor’s team has built countless direct response campaigns, and the numbers never lie: our expertise in performance creative helps more brands make a bigger impact.
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Email Us: makeit@helloconductor.com
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Conductor believes that driving performance in the short term shouldn’t come at the cost of your long-term brand position. Our team was built to balance your brand with data-driven performance creative that earns immediate results while strengthening your identity.
Don’t sacrifice one aspect of your marketing for another—let Conductor make your brand and performance stronger by building both at the same time.